Every business is looking for a competitive edge. 

PositivityTech® gives companies that edge. Through industry benchmarking and leading Risk Indicators, our technology’s combination of AI-powered predictive insights and human expertise is transformative for businesses. Read on to see how we provided the edge that businesses need to succeed this past year:

1. Revealing growing risks and profitable opportunities, based on customer conversation data 

In 2025, we offered businesses a new way of looking at their customer conversation data. With PositivityTech’s The Science of Transforming Negatives To Positives®, we identified how businesses can utilize the power of prediction in our FrameWork newsletter:

  • Your prompts have more power than you think: “Customer complaint data is not just a record of grievances —  it is actionable intelligence, which the customer inputs, providing granular insights into consumer behavior, financial institutions’ accountability, and emerging risks and opportunities. And this data shows that financial institutions can change customer behavior by changing their prompts.”
  • Turn a $2 billion account closure problem into a $300 million opportunity: “Financial institutions already have the customer conversations they need to reduce account closures. Banks can do better by applying advanced analytics to their customer complaint data and taking a more proactive approach on the front end — preventing high-friction encounters altogether. While debanking may be capturing Washington’s attention, the industry would be wise to focus on what one customer is telling them — because many more are experiencing the same thing and not saying anything.”
  • Start your day with customer complaints: “Customer narratives are linked to business outcomes and financial value — making it possible for you to prioritize business action and ultimately, create new marketing opportunities for growth.”
  • A new standard for separating real from engineered complaints: “From bad actors to deep-fake AI, abuse crops up in our systems in different ways. PositivityTech delivers a new industry-wide standard, detecting engineered complaints so that your organization can use the authentic customer narrative data for all its benefits. An overview of complaint growth within specific segments indicates early signals of deceptive submissions.” 
  • How customer complaints reveal future macroeconomic trends: “Customers tell you what’s to come months before those reports are published. They tell you every day in your interactions with them and can be ingested daily to enhance your forecasts of economic trends. These insights present a tremendous opportunity: Companies that systematically incorporate customer narrative intelligence into their mainstream processes grant themselves the power to anticipate change and proactively manage their business.”

2. Making AI-powered PositivityTech’s tools available to business leaders and risk executives

We’ve worked tirelessly to ensure our platform delivers critical insights to transform customer complaint data into proactive risk management. This year, it was a thrill to see businesses empowered to quickly and easily deploy our latest offerings from Microsoft Marketplace and beyond. 

AI Sentiment Analytics: PositivityTech AI Sentiment Analytics empowers businesses to interpret customer complaint narratives and score their level of frustration, enabling organizations to prioritize actions effectively. By leveraging advanced sentiment analysis algorithms, this solution uncovers hidden risks and growth opportunities, transforming customer feedback into actionable insights.

Risk indicators: Tracking and monitoring threats to your financial growth and stability, these indicators are reliable signals for future financial performance and investments.

  • Balance Sheet Risk Indicator: Focuses on risks to account volume, which can lower key balance sheet items. 
  • Revenue Risk Indicator: Signals issues that may impact fees and interest, likely to drive reduced revenues.
  • Fraud Risk Indicator: Captures trends in customer complaints relating to theft and scams, signaling an increase in fraud losses.
  • Credit Risk Indicator: Identifies payment challenges, a leading trigger of potential increases to credit losses.

3. Providing traders, research analysts, and portfolio managers with a curated alternative dataset via PositivityTech

Customer conversation data can fuel transformative insights and smarter, faster decisions. We were excited to bring PositivityTech AI Risk Detection & Complaint Analytics Database to even more verticals, like capital markets and wealth management. Our expert-curated databases can now be found on:

4. Making headlines by proving the power of customer sentiment to highlight pressing challenges

From American Banker to Maveric Banking Edge, we shared the growing issues that customer complaints reveal across media outlets. For American Banker’s BankThink, we discussed why having a platform where financial organizations’ customers can share their feedback is essential. 

Just as essential is what the industry does with that data. How can we use it? With PostitivityTech, these insights are incorporated into every facet of a business’ practices to better serve customers, adhere to regulations, and navigate risk.

5. Shedding light on the growing issues that customers face today

This year also brought new opportunities to highlight the unique issues and challenges customers are confronted with. 

I was thrilled to be featured by FinTech Female Fridays, sharing more about my story, my business, and my take on the most exciting trends in fintech this year. “What’s really exciting to me is how the discussion is changing. It’s no longer about the shiny new tool or technology as much as it is about the business needs those tools and technologies are addressing. People appreciate that capability is one thing, and that the integration and business impact is what really matters.” 

We also shared our platform-powered insights via video:

In 2026, we look forward to giving more businesses the competitive edge they need. All companies have access to their customer conversation data. Now, let’s use it to transform your business in groundbreaking ways.

Connect with me at marcia.tal@positivitytech.com to get started. I look forward to helping you transform negatives to positives to profit.